Tourism industry has became one of the most important and fastest-growing economic sectors in the world. The world most emerging source market is China as world top tourism spender, since 2012. There is higher demand for variety of travel products including offerings in sports, health, wedding and cruise travel. By exploring not just the world but themselves, Chinese travelers are, especially the new generation, asking for intellectual and artistic ideals. Still pursuing an experience of local culture when they travel, Chinese also require China-friendly service and appreciate a feeling of home.